Honda Motor Europe Announces ‘Electric Vision’

President of Honda Motor Europe and COO, Katsushi Inoue - has revealed key dynamics of the brand’s new ‘Electric Vision’. Speaking at the 2017 Geneva Motor Show, Inoue-san expressed Honda’s commitment to an electric future in Europe, with a specific aim to have altered powertrains to electric in two thirds of European cars sold by 2025. This announcement confirms that Europe is at the forefront of Honda’s global electric vehicle (EV) agenda.

Honda’s initial focus on electrification in Europe will ultimately be driven by a rollout of hybrid technology across its automobile range. Announcing the new agenda in Geneva, Inoue-san commented: “We will leverage Honda’s global R&D resources to accelerate the introduction of a full portfolio of advanced, electrified powertrains for the European customer”. Honda also plan to produce plug-in hybrid, battery electric and hydrogen fuel-cell vehicles commercially available to Europe.

The Clarity Fuel Cell model by Honda was showcased at the Geneva Show, following the arrival of the first cars in Europe at the end of last year. The Clarity Fuel-Cell is the world’s most advanced fuel cell vehicle and delivers a class-leading maximum range of 700 km (434 miles).

The announcement of the EV agenda for Europe comes just weeks after Honda was confirmed as the fastest growing mainstream car brand in the region in 2016. Data from European industrial body ACEA established sales for Honda in EU and EFTA countries in 2016 were 159,126 units to the end of December, an increase of 20.8% compared to the same period in 2015. Honda’s growth significantly outpaced the results for the EU passenger car market as a whole, which saw a year-on-year increase of 6.8%.