Glyn Hopkin has invested significantly in a new flagship retail concept store in Romford, Essex, to house all of the Fiat Chrysler Automobile (FCA) brands under one roof.

The new, cutting-edge facility is the first of its kind in the UK and offers over 300 sq m of display space to showcase the latest, entire FCA range.

It combines new virtual reality (VR) technology with physical demonstrators to ensure that customers can experience their product of choice, regardless of its physical location.

Customers can take part in a virtual walk around their desired car, to their exact specification, and even jump in the driver’s seat to experience the interior.

Passengers aren’t left out in the cold, with the walk around mirrored on screens so they too can be part of the experience.

This new retail concept store will give customers the opportunity to view the entire range of Fiat, Abarth, Jeep and Alfa Romeo products from the comfort of just one site.

A full range of colour and trim swatches are available for customers to touch and see, while a merchandise area will allow them to accessorise their car and lifestyle to suit their needs.

Electric car charge points also ensure that the site is ready for the introduction of the first electric and plug-in hybrid models from FCA.

Lee Titchner, FCA UK network development director, said, “This is the first time that one of our retailers has combined all of the FCA brands under one roof to the new showroom concept and visual identity. With a wide variety of products and a need to make sure that they are perfectly suited to their owner, Glyn Hopkin have used an innovative VR approach to meet customers growing expectations”.

Fraser Cohen, MD of Glyn Hopkin commented “Our new FCA retail concept store in Romford is the first of its kind in the UK and follows the introduction of this concept in other key locations across Europe. We have represented the FCA brand in Romford since the year 2000 and it’s great to see the evolution of the FCA brand following our 20 year partnership. It’s an exciting new chapter and we look forward to welcoming our current and future customers to our new, cutting-edge store”.

You can visit the new retail concept store at 279-289 London Road, Romford, Essex RM7 9NP from 8:30am – 6pm Monday to Saturday and 10am – 5pm on Sunday.

Please note: The new cutting-edge concept store is for Vehicle Sales only. Glyn Hopkin have alternative FCA dealerships close by for Servicing and Parts within as little as 4 miles / 15 minutes away.

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