The first generation of the Nissan Qashqai in February 2007 sold approximately 100,000 examples across Europe, & Nissan never looked back. In the last decade, 2.3 million+ examples have been sold in Europe, to which makes it the region’s best-selling crossover. The Qashqai has won 80+ awards, including 19 recognising it as the ‘Car of the Year’.
Nissan giants plan to celebrate in style; Both customers and potential buyers will be involved in events and media activities across Europe to mark the iconic occasion. The brand is the first manufacturer to grasp the 10-year milestone primarily due to the model having pioneered the crossover element as well-known to the automotive industry and their consumers.The distinctive Qashqai design and conformable packaging commenced the trend during the development process for what was originally intended to be the new Nissan Almera.
Paul Willcox, Chairman of Nissan Europe, stated the following: “When the Qashqai launched in 2007 it was unique in the market place. It has remained as the number one crossover because it has stayed true to its original ideals, and because we have innovated and consistently added technology through the life of the car.”
That process of ongoing intervention to the Qashqai is perfectly expressed by the addition of Around View Monitor, Nissan’s acclaimed 360° parking camera technology. It was integrated to the Qashqai in 2010. Similarly, in 2014 with the launch of the second-generation Qashqai, Intelligent Park Assist was added.
The pioneering demeanor of Nissan has unquestionably been accustomed to a series of alteration within the European car market. Since the Qashqai was launched in February 2007, C-segment crossover sales in Europe have gone from zero to 2.6 million units in 2016 alone.
Essentially, the main-stream automotive brands currently have a Qashqai rival, with 21-competitors in the market place. Ultimately, the inventor of the segment still remains the number one model. In 2016 Nissan sold 261,429 Qashqai in Europe including; Russia, Ukraine and Kazakhstan. This is a 10% market share, and represents 5.2% growth over the previous 12 months.
Success has exceeded beyond the European scope, with global sales of the Nissan Qashqai standing at 3.3 million units across 137 countries worldwide over the last decade.Conclusively, the Qashqai is on sale today in 99 markets.