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Nissan Qashqai Reigns Supreme: Designed, Built and Loved by Britain

The Nissan Qashqai continues to demonstrate why it remains one of the UK's most popular SUVs, recently emerging victorious in a group test of Britain's five best-selling cars. Combined with an incredible 250,000-mile ownership story and Nissan's latest 'Designed. Built. Loved. By Britain.' advertising campaign, the Qashqai's success highlights its British heritage, everyday practicality and impressive longevity.

Nissan Qashqai Comes Out on Top

In a recent comparison conducted by motoring journalist Christopher Sharp for the Daily Express and Daily Mirror, the Nissan Qashqai competed against four of the UK's best-selling models: the Ford Puma, Kia Sportage, Jaecoo 7 and Vauxhall Corsa.

The Qashqai emerged as the overall winner, achieving the highest score of 8 out of 10.

Praised for its engaging driving experience, practical design and ease of use, the Qashqai particularly impressed with its responsive regenerative braking, comfortable handling and stability through corners.

Ranking fourth in the UK's year-to-date sales charts in August 2026, with 26,326 registrations, the Qashqai continues to demonstrate why it has become a firm favourite among British motorists.

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Designed. Built. Loved. By Britain.

The Qashqai's continued success also takes centre stage in Nissan's latest advertising campaign, 'Designed. Built. Loved. By Britain.', celebrating the manufacturer's deep-rooted relationship with the UK and almost four decades of British automotive manufacturing.

The campaign showcases how Britain has helped shape some of Nissan's most iconic vehicles, with the Qashqai standing as one of its greatest success stories.

From initial design to final production, the Qashqai has strong British connections:

  • Designed in Paddington: Nissan Design Europe in London plays a key role in creating the Qashqai's distinctive styling and innovative design.
  • Engineered in Cranfield: Nissan's UK technical centre contributes engineering expertise alongside its European counterparts.
  • Built in Sunderland: The Qashqai is proudly manufactured at Nissan's Sunderland plant, supporting British manufacturing and thousands of jobs across the country.
  • Loved by Britain: As one of the UK's best-selling SUVs, the Qashqai has become a familiar sight on British roads and a trusted companion for countless families.

Featuring music from British singer-songwriter Sam Fender, who grew up just a short distance from Nissan's Sunderland factory, the advertising campaign celebrates the people, communities and craftsmanship behind the vehicles.

The message is clear: Nissan isn't simply building cars in Britain; Britain plays an important role in creating them.

And with the Qashqai now surpassing four million sales across Europe, it is a success story that continues to grow.

250,000 Miles: A Remarkable Story of Qashqai Reliability

While the latest Qashqai continues to impress motoring journalists, one owner's extraordinary journey demonstrates the impressive durability that a well-maintained Qashqai can achieve.

Craig Baker, from Lanarkshire in Scotland, recently celebrated a remarkable milestone after his 2017 Nissan Qashqai surpassed 250,000 miles.

Purchased in December 2017, Craig's 1.5-litre diesel Qashqai has travelled across the UK, covering thousands of motorway miles as part of his work.

Remarkably, despite travelling a quarter of a million miles, his Qashqai still retains its original clutch, exhaust and some original rear brake components.

Craig credits regular servicing and careful maintenance with keeping the vehicle performing reliably throughout the years. Get checked this winter at our dealership with the Nissan Winter Health Check program for just £39.99 and receive a FREE 2 Fast 2 Furious Nissan Skyline GT-R (R34) LEGO® set.*

However, his Qashqai represents something much more personal than dependable transport.

Purchased using money left to him by his late mother, Jeanette, Craig affectionately named the vehicle 'Wee Netty' in her memory, creating a lasting emotional connection with a car that has accompanied him through countless journeys.

His story perfectly captures the sentiment behind Nissan's 'Loved. By Britain.' campaign: vehicles that become part of everyday life, creating memories and connections that extend far beyond the road.

A British Success Story That Keeps Getting Stronger

Since its arrival in UK showrooms in 2007, the Nissan Qashqai has helped redefine the family SUV market, combining everyday practicality, innovative technology and an enjoyable driving experience.

Today, the latest Qashqai continues that tradition, with Nissan's advanced e-POWER hybrid technology offering an electric-motor-driven experience without the need to plug in.

From achieving the highest score in a comparison of Britain's best-selling cars to one owner's remarkable 250,000-mile achievement, the Qashqai continues to showcase the qualities that have made it such a successful model.

And with its strong British heritage now celebrated through Nissan's 'By Britain' campaign, there are even more reasons to appreciate this popular SUV.

Designed in Britain. Built in Britain. Loved by Britain.

Discover the Nissan Qashqai at Glyn Hopkin

Whether you're looking for a practical family SUV, innovative hybrid technology or a comfortable vehicle for everyday adventures, the Nissan Qashqai has plenty to offer.

Explore the Nissan Qashqai range at Glyn Hopkin Nissan today

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