The Fiat 500X has rolled onto the big screen for the eagerly-anticipated Zoolander 2 sequel which will be coming to cinema screens all over the world and features supermodel Derek Zoolander.
At the fan screening of ‘Zoolander 2’ Fiat was present as a main partner on the red carpet, with the help of a Fiat 500x in its vibrant yellow coat.
Produced by Paramount Pictures and predominantly shot in Rome, the film brings the Fiat 500X together for the first time with one of the most famous film and fashion characters.
This collaboration between Fiat and Paramount has also produced the new Fiat 500X advertisement called “Selfie”. Shown for the first time at the Golden Globe Awards ceremony, the advertisement shows Zoolander playing around with a special safety camera. He poses for photos by the safety camera as if he were in a fashion shoot, while cruising in his yellow Fiat 500X and showing off his best expressions such as his famous “Blue Steel” pose.
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