FIAT and Bulgari have formed a partnership forming an integral part of Bulgari’s “Roman Holiday” creative summer campaign inspired by the classic film starring Audrey Hepburn and Gregory Peck.
1,600 exquisite pottery scale Fiat 500F miniatures have been produced for the campaign and are set to go on display of approximately 300 Bulgari boutiques worldwide. The model Fiat 500s will be accompanied by magnificent items of the Bulgari jewellery selection symbolising the finest in Italian taste and style.
The 500 project fits perfectly into the structures of the “Roman Holiday” summer campaign, with adverts based on the colourful maps of Rome evoking the Eternal City’s hedonistic spirit.
The Fiat 500, may have shaped automotive history but it has never been merely a car – in its 60 years of history, it has entered the collective imagination and has become an industrial icon of immense artistic and cultural value.
Explore more on the New Fiat 500 now available at Glyn Hopkin.