British singer-songwriter Ella Eyre teamed up with the all-new Fiat 500 last week to create history, by debuting the re-release of an iconic track on stage together.
The exclusive event took place in Potters Fields Park, London and a star-studded crowd were on hand to take in the performance of the former number one track “Best Of My Love” by The Emotions.
The new Fiat 500 joined Ella on stage, performing the hit on an enormous 15-metre wide vinyl, with the Fiat 500 performing the opening sequence.
Head of Brand for Fiat UK, Sebastiano Fedrigo, commented: “With more than 1.5 million units sold worldwide, the iconic Fiat 500 must now make way for its successor. Like Ella’s track, this iconic car has been re-mastered for a new generation, with advanced technologies, refreshed interior and exterior style, better economy and efficiency and even more customisation options.”
The New Fiat 500 sees more than 1,800 modifications for 2015, but has managed to hold on to its true identity, making it the perfect partner for Ella and her re-make of the hit classic.
Sebastiano added: “You don’t replace an icon – you embrace it and evolve it. The new Fiat 500 has been truly re-mastered and reloaded and what better way to mark the launch with an impressive and memorable event like last night’s? We are very excited to have worked with such a talented performer and to finally see the new Fiat 500 and Ella Eyre perform together.”
Ella was pleased with her performance and was excited to have performed with one of the most iconic vehicles, commenting: “The icon re-mastered gig was so unique and I really enjoyed singing such an iconic track, on an amazing stage, accompanied by a Fiat 500.”
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