The largest collection of Fiat group vehicles came together recently for an “FCA Drive Day” event which saw nearly 200 guests enjoy the largest collection of Fiat Chrysler Automobiles ever brought together.
The ‘FCA Drive Day’ gathered together more than 100 vehicles from the Fiat, Alfa Romeo, Jeep, Abarth and Fiat Professional marques and was a great opportunity to showcase the corporation’s growing range of models.
Every model was available to test drive on the National and International tracks at the world-famous Silverstone Circuit in Northamptonshire.This off-road opportunity was most welcomed by the invited guests who took almost 1000 drives and experience rides.
Designed to raise the profile of FCA, its history and its cars within the corporate world, the event included test drives, high-speed passenger rides, an off-road driving experience and technology area showcasing FCA’s self-parking and city brake technology.
Guests were also lucky enough to watch a special preview and reveal of upcoming FCA group models which include the Fiat Fullback, Fiat Tipo, Fiat 124 Spider and Alfa Romeo Giulia.
Francis Bleasdale, Fleet and Used Car Director, FCA UK said: “We are a larger organisation than many people think, and one of the purposes of the drive day was to show customers the breadth of our model ranges.”
“In terms of numbers, the attendance was very good indeed representing one of the best attended fleet events we have ever held.”
For more information about our Fiat group range visit one of our many dealerships or contact us using the buttons above.