The awards were held in London with over 1,000 guests in attendance and the judging panel selected Suzuki for its clear focus on selling a range of small cars and SUVs. The brand was also praised for their memorable marketing campaign that featured Ant and Dec in their showrooms and a consistently excellent performance in the NFDA Dealer Attitude Survey.
The judging panel also commented that on the product front Suzuki has developed a strong strategy for sales. The new Swift launched in June 2017 completes a six-model line-up that includes Celerio, IGNIS, Swift, Baleno, Vitara and S-Cross, with all proving a success in the showroom.
In 2016 proved a very successful year for Suzuki, which saw registrations rise 10.8% to 38,167 cars and market share also increased to 1.4% compared to 1.3% a year earlier.
The judging panel concluded that: “Suzuki is particularly strong in the relationship they build with their retailers. They punch above their weight in marketing the brand and have delivered strong sales with a focused model range.”
Find out more on the latest Suzuki range now available at Glyn Hopkin.