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The New Renault Captur boasts the brand’s...
Renault has achieved its best ever performance in the Auto Express Driver survey for Dealer Aftersales Service Satisfaction, achieving top place for the first time. Across the entire Renault range, customers on average were 94.4% satisfied with their overall sales experience at a Renault dealership in the 2016 Survey.
The impressive results see the brand climb from 12th, out of 31 brands, in the survey in 2015.
This announcement follows another achievement where Renault received its best ever ranking in the Auto Express Driver Power vehicle ownership survey where the ZOE electric supermini and Renault Kadjar crossover were awarded second and third place overall from a staggering 183 vehicles.
On receiving this title, Mar Crockett, Director or Total Customer Experience, Groupe Renault UK and Ireland, said: “This outstanding result demonstrates the progression of our vehicles and reaffirms our commitment to customer service throughout the entire lifespan of our cars. We are delighted to have topped the list. We strive to provide customers with the very-best ownership experience, and 94.4% of customers stating they have been satisfied with our After Sales service is proof of that.”
Brian Walters, Director of Research and Insights at Driver Power, added: “Renault improved in all six of the Driver Power aftersales attributes, most notably in keeping its customers informed on progress and cost of work, and the technical knowledge of its workshop employees. Renault now leads the industry with respect to the helpfulness and attitude of its dealership personnel.”
The result has been aided by the redefinition of the Group Renault UK Services and Quality division in early 2016 which saw the addition of two new departments: Total Customer Experience (TCE) and After Sales. TCE encourages a further emphasis on customer experience and performance and highlights the brand’s collective commitment to positively driving customer experience throughout the business and its dealer network. The TCE team is now paired with a new Customer Journey team which help in delivering the best possible Renault experience to customers, while After Sales now has a strong focus on the commercial operations of parts, accessories, options and services functions.
Renault has also invested in a new physical showroom experience for their customers over the last few years with 132 new ‘Renault Store’ showroom concepts being brought to life across the country. These add a completely new dimension to customers’ buying experience and offer a striking, new exterior look to dealerships featuring new corporate colours and signage, a dedicated brand bar and specific model zones.
For more information about our Renault vehicle range and to arrange your test drive, visit our dealership in Chelsmford, Colchester and St Albans or contact us using the buttons above.
