At 79 years-old Rosemary Smith has established that age is just a number as she fulfils lifelong dream of driving a Renault Sport Formula One™ Team car.
To mark the 40th Anniversary of the Renault Sport Formula One™ Team, Renault UK saw an opportunity to make this dream come true for the rally-driver by arranging for her to get behind the wheel of a Renault Sport Formula One™ Team car.
Rosemary is known for competing in some of the most iconic rallies around the world, including the 1965 victory at the famous Tulip Rally. This achievement not only made an impression in the motorsport world but also Hollywood, with Elizabeth Taylor and Richard Burton sending her a huge bouquet and congratulatory letter.
Speaking of the experience, Rosemary commented: “Driving an 800bhp car is something I, like many other racers, have always dreamt of but I didn’t think I’d ever have the opportunity to do it, so when the team at Renault UK contacted me I jumped at the chance. It was definitely very different to the rally cars I’m used to but was an amazing experience.” Rosemary also said: It just goes to show that anyone can fulfil their dreams at any age if they put their mind to it and always follow their passion.”
Executive Creative Director at Publicis London, Renault’s advertising agency – Dave Monk who created the campaign, said: “It’s not very often you unearth a story like Rosemary’s, she’s a remarkable woman, a tremendous athlete, and embodies the kind of passion for life we can all learn a lesson or two from. I think this piece of work with resonate with hearts and petrol heads alike.”