Mitsubishi Motors has partnered up with legendary winter Olympian “Eddie the Eagle” Edwards to promote its ASX crossover – a model that reflects his own adventurous spirit.
As part of the partnership, Eddie will appear in a number of ASX Adventure social media videos in which he will put his daredevil reputation to the rest in an array of adventure sports challenges. The series starts with a teaser which can be found here: https://www.youtube.com/watch?v=T93XMz0Uu4w.
As the series progresses, the challenges the world famous ski jumper must face will take him completely outside his comfort zone and into unfamiliar territory.
On partnering with the brand, Eddie said: “I’m absolutely delighted to be working with a brand like Mitsubishi that shares my own sense of fun and excitement. I’m really looking forward to giving some thrilling adventure sports a go as we shoot this series of videos. It should be great fun.”
Toby Marshall, Sales and Marketing Director for Mitsubishi Motors, added: “I met with Eddie earlier this year and was captivated as he shared his fascinating life story. He’s a great character with an indomitable spirit and he’s the perfect fit for our brand and, in particular, the ASX.”
The Mitsubishi ASX is priced from just £15,249 demonstrating outstanding value for money, high quality and all-round performance.
The vehicle is available with a choice of powerful, yet efficient, petrol and diesel engines and offers impressive fuel economy while still packing plenty of pulling power. It also boasts a five-star Euro NCAP safety rating and is available as a four-wheel drive.
For more information about the Mitsubishi ASX and to arrange your test drive, visit our Mitsubishi dealership in Colchester or contact us using the buttons above.