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Introducing the A390_β show car, Alpine’s first...
- Alpine expands its Atelier range with new collections, featuring new exterior colours and new interior harmonies for the A110 S and A110 R Turini.
- The A110 line-up now includes four new body colours and four new interior colour schemes, providing even more customisation options.
- Designed by the brand's creatives, these 26 collections will be available soon.
- The public will get a sneak preview at the world’s greatest endurance race, the 24 Hours of Le Mans.
The Atelier Alpine programme, launched in 2021, already offered customers to personalise their A110 with colours inspired by the brand’s DNA, a variety of wheels, brake callipers, and three livery options. Now, the Alpine Atelier is expanding to include new customisation options.
Always attentive to its most discerning customers, Alpine’s designers have crafted new exterior and interior colour combinations. The new palette includes Matte Storm Blue, Seismic Red, Matte Acid Green, and Matte Carbon Black, each adding a distinctive touch to the collections, which will also be available in Matte Racing Blue and Matte Thunder Grey.
The interior harmonies feature Alcantara® finishes in various colours: Grey, Red, Blue, and Orange, allowing each customer to choose the ambience that best reflects their style. These details are evident in the stitching on the steering wheel, dashboard, doors, centre console, and floor mats, all perfectly matching the centre point of the steering wheel, door strap (on R Turini), and Sabelt® seats.
A first look at these unique customisations will be offered at the world’s most renowned and demanding endurance race, where the Alpine A424 Hypercar will compete against the most prestigious manufacturers.
Spectators, visitors, and customers will have an exclusive opportunity to view the first models from the Atelier Alpine. Among the exclusive finishes revealed, the A110 S in Matte Storm Blue will be showcased and exhibited in the Manufacturers’ Village, at the heart of the iconic Circuit de la Sarthe.
All 26 new collections and their associated price lists will
be available to order from the third quarter of the year, with deliveries
expected by the end of 2024.
