Alfa Romeo went all out for the official debut of their new Giulietta by staging a simultaneous international event in five cities across Europe.
The central event was held in Arese along with Turin, Paris, Madrid and Frankfurt also getting a taste of the stunning reveal event. Alfa Romeo used the event to celebrate its employees by inviting them to enjoy the preview of the new car with an unforgettable night of music, fun and “Alfa” spirit by involving them as ambassadors of the brand for launching the new model. The videos employees took of the new Giulietta have taken Facebook and Instagram by storm and have turned the employees into the faces of the new model.
A new born star of the Alfa Romeo line-up the Giulietta boasts an even sportier look while still maintaining its traditional bonds. In addition to its distinctive features, the car has a new 1.6 JTDm turbo diesel with 120 HP and Alfa TCT gearbox. The new Giulietta aims to pick up where its predecessor left off, with the goal to attract even more Italian design enthusiasts with an unmistakeable style and even sportier daring character.
The central event in Arese was held in the revamped Alfa Romeo Museum and featured Guest of honour, British singer-songwriter – Skin. There could have been no better location for the main event with the museum showcasing some of Alfa Romeo’s most famous, innovative creations. For the occasion guests were also able to visit the annexed Arese Motor Village, here they could view the brand’s futuristic showroom which includes a bookshop, cafeteria, a documentation centre, a test track an event hall.
At the same time, an equally spectacular and exciting event was being held at the FCA headquarters in Turin for over 5,000 FCA employees. Guest stars included Piero Pelù, DJ Ringo and Marky Ramone, drummer of the iconic band The Romones who all provided an unforgettable performance while revolving around the new Giulietta.
The atmosphere from Arese and Turin carried on to the other Giulietta reveal events in Madrid, Frankfurt and Paris. Taking centre stage at the Teatro Barceló in the Spanish Capital was DJ Nano with the partnership of the most popular radio station in the country, Los 40 Principales.
Meanwhile in Frankfurt, the windows of the FAC Motor Village lit up bright Alfa red along with two new Giulietta models placed at the showroom entrance to welcome guests. Guests were not only welcomed by two new Giulietta models but also DJ Teddy O and King Kamehameha Club Band, a group that performs in some of the best-know clubs in Germany.
Last but not least, in Paris at the Champs Elysées Village guests were welcomed to the sounds of DJ Céderic Couvez, in a party atmosphere with a variety of entertainment.
For more information about the Alfa Romeo Giulietta and our current range, visit our Alfa Romeo dealerships in Romford and St.Albans or contact us using the buttons above.