Jeep has launched a new marketing campaign as part of their co-Branded partnership with Warner Bros. Pictures’ “Batman V Superman: Dawn of Justice.” The new campaign will consist of branded TV and print commercials, digital advertising activities, local events at Jeep dealerships and exclusive online experiences.
The involvement in the movie of the compact SUV Jeep Renegade allows the vehicle, which features best-in-class off-road abilities in its category, to be exposed to an incredibly vast audience. It will also be a first time that a Jeep Renegade, the first Jeep model to be built globally, is seen on the big screen.
The new advertising campaign for the Special edition Jeep Renegade kicked off on March the 13th with the debut of its TV commercial “Into the Storm.”
Available as a 30-second and 20-second film, the new Jeep Renegade Dawn of Justice Special Edition TV commercial features footage from the upcoming “Batman V Superman” movie with Bruce Wayne, played by Ben Affleck, behind the wheel of the Jeep Renegade.
To reflect the Renegade spirit of the Super Heroes whose epic conflict drives the film, Jeep are launching an online experience called 'Battle of the Renegades'. This interactive digital experience allows users to choose their allegiance between Batman, the BLACK, or Superman, the BLUE, and become a hero themselves by using the Jeep Renegade.
For information about the Jeep Renegade and to arrange your test drive, visit our Jeep dealerships in Chadwell Heath, St. Albans and Cambridge or contact us using the buttons above.