Jeep® has partnered with Rolling Stones for the second time, having previously collaborated on the successful ’14 On Fire’ tour in 2014. The reunion celebrates the synergy between the band’s revolutionary and lasting impact on the history of rock music and the brand's very own 76-year reputation as the most authentic expression of motoring freedom and adventure.
The new Jeep® Compass will guest star on a special stage at all tour venues including shows in Germany, France, Italy and Spain. The product placement will provide Stones fans with a thrilling brand experience built around the ‘Recalculating’ theme of the Compass ad campaign, where they can transform into rock stars to the band's tunes played through the speakers of a Jeep® Compass.
The act that stands out the most will be invited to play the instruments available on the Compass stage and at the end, will be able to autograph the backstage board. Customers who took the new Compass for a test drive in August and September will be entered automatically in a draw to win tickets for the 'Rolling Stones - No Filter' show.