For the third year running, Jeep will be the official partner of Harley-Davidson and will attend the main events organised by the infamous motorcycling brand in the EMEA region. The prestigious collaboration is based on the genuine shared values of passion, freedom and team spirit.
The partnership between the two American icons has been renewed for 2016 thanks to the success of the past two editions, which attracted more than 600,000 participants in 2014 and over one million in 2015. From the end of April until September the program is packed and consists of 13 events in eight European countries as well as one event in South Africa. The first gathering will be the Euro Festival which takes place from the 28th April until the 1st May on the Gulf of Saint-Tropez, while at the same time as the event in South Africa.
The Harley Village, set up for each event, will host the Jeep stand where the public will be able to discover and test drive the full Jeep SUV line-up alongside a selection of Jeep show cars customised with exclusive Mopar accessories.
Stars of the European gatherings will be the JOG (Jeep Owners Group) and the HOG (Harley Owners Group) who share common values such as: the pride of driving an icon, the longing for freedom and the desire for adventure. Launched in August 2014, JOG is ‘the one and only’ official fan club run centrally by the Jeep brand, and is active in 24 countries across the EMEA region with 64,000 members. HOG was introduced back in 1983 and has a total of 116,000 members in the EMEA region.
For more information about our current Jeep range and to arrange your test drive, visit our Jeep dealerships in Chadwell Heath, St. Albans and Cambridge or contact us using the buttons above.