Honda pays tribute to the ‘Dream Makers’ in their latest creative to support the sponsorship of Channel 4 featuring four Honda models including the new Civic Type-R.
Each scene depicts the roller coaster ride through the process and techniques evolved around the innovation of film-making. Featuring four Honda models inclusive of the new Civic, Civic Type-R, CR-V and the Africa Twin motorcycle.
The advert is set in a classic yet recognisable film genre – from rom-com to sci-fi – concluding with the strapline, “Here’s to the Dream makers", a tip of the hat to the genius of both film-makers and Honda engineers.” The four new break-bumpers will play out across all films airing on Channel 4, More4, Film4 and E4 over the next year.
Head of Communications at Honda UK – Olivia Dunn, comments: “Our Channel 4 sponsorships have produced some brilliant work over the years, particularly the incredibly successful ‘Hands’ back in 2013 for Documentaries. ‘Dream Makers’ promises to be yet another iconic Honda campaign, one which celebrates the similarities between the incredibly detailed process of film-making and that which Honda puts into making its products.”
A 90 second edit of Dream Makers can be seen here: https://youtu.be/9GCKlLXKYKQ