Honda’s speed stand at the Goodwood Festival has been revealed and it may just bring back some old memories for some of you.
Diving into the toy boxes of the 1970s and the 1980s, the Honda stand for the 2016 Goodwood Festival of Speed is loosely based on the iconic Fisher Price toy garage everyone of a certain age possessed.
Just like the original 26cm tall toy garage first appearing in 1970, the 10m tall Honda version will feature three levels in bright red and yellow colours, vehicle ramp and the famous tower – although the lift has been taken up with exciting installations for the McLaren Formula One car and Civic Sport.
In sync with the original, which was discontinued over 30 years ago in 1985, the Honda stand will have a turning handle on the second level and access from two sides. The first floor will features the Jazz, HR-V, the Iconic Africa Twin and the McLaren Formula One car while the upper floor with be an invite only special VIP area and contain another Africa Twin.
Unfortunately Goodwood visitors will be not be able to whizz down the ramp as this house the road-going RC213V-S bike and the 2016 BTCC Honda Civic Type R.
On the ground floor there will be the Fireblade Isle of Man TT Special, a Civic Type R, the Civic Sport, the CR-V, HR-V and NSX –making it the first time the UK public can see Honda’s new supercar at close quarters.
Philip Crossman, Managing Director at Honda UK, commented: “Honda has yet again steered away from the conventional corporate boxes favoured by the competition and come up with an eye-catching fun and highly evocative stand design.”
John Grigg, Senior Producer at Jack Morton who conceived and delivered last year’s tou car concept and this year’s installation added: “Honda had a playfulness and ability to have fun that is inherent to the brand identity. Our partners in the Honda UK team pair this with a bravery to do things a little differently. We can’t wait to see the smiles of guests who remember the original toy and the excitement of younger visitors seeing it for the first time.”
For more information about our Honda range and to arrange your test drive, visit our Honda dealerships in Chelmsford and Colchester or contact us using the buttons above.