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Chelmsford, United Kingdom, 27 October 2025 – Geely Auto, one of the world’s fastest-growing and most innovative automotive groups, has celebrated the official opening of its first UK dealership, Glyn Hopkin in Chelmsford, Essex, bringing the electric Geely EX5 to the showroom floor just days after the brand’s UK debut.
And within hours of the official opening, the team had completed the first retail sale of the electric Geely EX5 to Sean and Veronica Currie from Acton, London who driven to Chelmsford especially to purchase the car.
The new Glyn Hopkin Chelmsford facility is the first of 50 planned franchised Geely Auto UK dealers opening across the country by the end of the year, reflecting substantial customer demand since the brand’s launch event in London last week.
With a comprehensive next-generation retail environment, customers in Chelmsford and across Essex can experience Geely’s signature electric SUV, take test drives, and access class-leading EV care and aftersales support.
Mike Yang, General Manager, Geely Auto UK, said: “From launching the brand just last Thursday to now officially opening our first dealer here in Essex – this speed and efficiency demonstrates the customer-focused ambitions of Geely Auto in the UK.And now with the first customer sale taking place on top of this – we are delighted that the public are getting behind the brand and the product.
“Our retailer network will be expanding rapidly throughout the rest of the year and Glyn Hopkin leads the way in what will soon be a nationwide presence. The retail space in Chelmsford sets the tone for the Geely Auto brand in Britain which is modern, welcoming, and entirely focused on delivering a high-quality customer experience.
“Our goal is to bring a new level of service, commitment and quality to the UK car-buying experience, and to give customers confidence in electric mobility. This new Geely environment ensures that every visitor can expect the highest standards, from vehicle quality to aftersales support.”
The Geely Auto EX5 is a five-seat, family-focused compact SUV that combines cutting-edge technology, generous space, advanced safety and strong design, all underpinned by a real-world, future-focused approach to electric mobility.
Paul Stapylton – Chief Operating Officerof Glyn Hopkin, added:
“We’re incredibly proud to launch Geely Auto’s very first UK dealership here in Chelmsford — a landmark moment both for Geely Auto and for the Glyn Hopkin Group. This new site perfectly reflects our commitment to bringing innovative, future-focused brands to our customers, offering even more choice in the fast-growing EV market.
“The Geely EX5 is an outstanding addition to our electric vehicle line-up, combining impressive design, technology, and real-world usability — exactly what today’s drivers are looking for. We’re confident that both new and existing Glyn Hopkin customers will value the exceptional quality, performance and ownership experience that Geely Auto brings to the UK. This partnership marks the beginning of an exciting new chapter for our group and for customers across Essex and beyond.”
Geely Auto UK is offering its own Geely EV Grant until the end of 2025; a discount funded by Geely Auto UK applied to the recommended on-the-road price.The amount of the Geely EV Grant varies depending on the trim, with the Geely EX5 SE benefitting from £2,300, the Geely EX5 Pro £3,200 and the top-spec Geely EX5 Max £3,750.