Smart spending! Dacia's unrivalled value recognised at prestigious industry awards

When it comes to value, there really is only one name to remember, just ask Dacia.

The prestigious Grosvenor House in London played host to the annual What Car? Car of the Year Awards, 2023 and saw Dacia scoop no less than three awards in recognition of its undisputed value for money.

The Dacia brand has always been synonymous in the automotive sector for its unconventional spirit and for delivering new cars at an affordable price.

Far from just being an agile and robust city car, the Sandero was recognised for being ‘Best Small Car for Value’ .Speaking of its success, Steve Huntingford, Editor, What Car? said:

“The Sandero may be a regular holder of the ‘cheapest car in the UK’ crown but there is a lot more to like about it than just its price. It’s one of the most practical and comfortable cars in the small car class, and that’s just for starters. Our preferred Expression trim comes with plenty of kit whilst the bi-fuel engine has the potential to save owners a lot on fuel costs.”

Priced form only £12,995 OTR, the Dacia Sandero offers a choice of Essential or Expression trim levels, turbocharged petrol or dual-fuel powertrains and the option of automatic transmission. What Car’s? favoured Expression specification includes such standard features as an 8-inch Media Display, Bluetooth, smartphone replication, steering wheel controls, DAB, rear camera, auto headlamps and wipers, air conditioning, cruise control and speed limiter, rear parking sensors, LED headlamps and the Advanced Emergency Braking System.


Meanwhile, another icon in the Dacia range, the Duster, famed for its robust and rugged nature, was bestowed the award of ‘Best Small SUV for Value’, fighting off an increasing number of rivals by impressing the What Car? judges with its space and strong residual values.

Steve Huntingford added: - “When shopping at the affordable end of the small SUV market, you might expect to have to make a few compromises but the Duster proves that you needn’t fear being short- changed. It combines its attractive pricing with plenty of standard kit and good resale values. It is also a very practical choice with generous head and leg room and a large boot.”

Priced from only £15,795 OTR, the Duster is available in a choice of four trim levels – Essential, Expression, Journey and Extreme SE. Petrol, diesel and bi-fuel powertrains are available, as are the options of four-wheel-drive and automatic transmission. Generously equipped, standard features of the entry- level Essential specification include cruise control and speed limiter, automatic headlamps, manual air conditioning, daytime running lights, Emergency Brake Assist, DAB, Bluetooth and Hill Start Assist.

It is no surprise that the 7-seater family car, the Dacia Jogger, was voted ‘Best Seven-Seater for Value’ award, making it an unparalleled choice for accommodating 2 to 7 passengers without compromising on comfort and spaciousness.


Steve Huntingford explains: - “The Jogger is the cheapest seven-seater that you can buy new in the UK by around £10,000, yet it still has space for adults in all three rows. In addition, it deals with lumpy roads extremely well whilst at the same time providing good body control over undulations to ensure that car sickness is rarely an issue. We particularly like the mid-spec’ Expression trim because it brings useful gadgets, including a reversing camera.”

Priced from just £17,145 OTR, the Jogger is available in Essential, Expression and Extreme SE trim. It offers a choice of petrol, bi-fuel and a newly announced hybrid engine. The mid-range Expression specification recommended by What Car? includes an 8-inch Media Display, Bluetooth, smartphone replication, steering wheel controls, DAB, front and rear parking sensors, Blind Spot Warning, Emergency Braking, electrically adjustable and heated side mirrors, LED daytime running lights, LED headlamps, automatic lights and wipers, keyless entry, rear camera and automatic air conditioning.

Following a flurry of awards for the Dacia brand in 2022, these latest accolades build on Dacia UK’s strong success story. Not only do they recognise the affordability of the Dacia range but reaffirm how the brand uniquely manages to complement outstanding value with attractive levels of equipment, refinement and practicality.


Luke Broad, Dacia Brand Director for the UK, said: “What better way to start the year than to receive three accolades at the 2023 What Car? Car of the Year Awards. I’m proud that Dacia that Dacia’s unrivalled value has once again been officially recognised. It’s not only the price of our vehicles that has secured these awards though, as the expert decisions of the What Car? judges reflect the unmatchable combination of quality and value that increasing numbers of car buyers are seeing in our brand today. With last year’s sales up 55% compared to 2021 in the UK, it’s more apparent than ever that our commitment to innovatively redefining the essentials is really hitting home with drivers.”

Dacia launched in the UK in January 2023 and has since enjoyed the most successful start ever for a brand-new car brand. More than 220,000 Dacia vehicles have been sold in the UK to date.

We sincerely hope there is enough room in the trophy cabinet for Dacia’s latest awards.

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