Dacia has been voted fourth best brand out of 32 brands in the Auto Express Driver Power 2016 Awards, improving on its impressive fifth place finish in last year’s survey and beating many luxury and premium brands.
The ‘shockingly affordable’ brand scored 90.43% overall thanks to the feedback of very satisfied owners.
Since Dacia’s debut in the leading ownership survey in 2014, the brand has featured in the top five best manufacturers. The fourth place finish for 2016 follows the brand winning its first ever category in the annual Auto Express Driver Power Awards, with the spacious and versatile Logan MCV estate topping the overall category for Best Family Car in this year’s survey.
On achieving fourth position, Brian Walters, Director, Research and Insights at Driver Power said: “Dacia owners praised their vehicles for reliability, the single most important factor in vehicle satisfaction according to Driver Power respondents.”
He continued: “Vehicle reliability is critical for any brand, but it is especially for a relatively new brand establishing a foothold in the UK market, such as Dacia.”
Commenting on Dacia’s placing in the top five best manufacturers for the third year running, Louise O’Sullivan, Head of Dacia, said: “Not only sustaining, but improving on our position shows that Dacia continues to go from strength to strength and is able to complement the unrivalled affordability of its vehicles with levels of quality and owner satisfaction that are amongst the very best that drivers can experience.”
In addition to this Renault also did well in the rankings securing eight position with a 2.61% increase on last year.
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