Abarth are sure to be relaxing after a busy weekend recently at the Autosport International 2016 where they displayed five different elements in their show displays.
As well as a stand in the exhibition’s indoor display, the performance car brand also featured an assortment of driving and handling attractions to further build awareness to UK customers.
Last year was Abarth’s best ever in the UK, with total sales rising by 67% compared to 2014 at 2743 – with a top five finish in terms of fastest-growing car brands in the UK.
The Autosport International show was a great opportunity for Abarth to “kick off” 2016 and continue the momentum gained last year. The stunning Abarth 695 Biposto Record was among the host of exciting Abarth models on display at the show.
The five key areas of involvement were:
Gerry Southerington, Brand Manager, Abarth UK hoped that the Autosport International will provide Abarth with a “higher profile” as well as attracting new customers to “both the 695 Biposto and the 595 product range.”
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